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MANILA, Philippines — Nongshim, Korea’s leading noodle brand, is turning up the heat in the Philippines in a bold, high-energy move.

As it marks six decades of rich culinary heritage, the brand rolls out two major developments set to supercharge its local presence: the appointment of K-Pop powerhouse Aespa as global brand ambassadors and a strategic partnership with Gymboree Marketing International Inc. under the Benby Group, now the official distributor in the country.