SAN JUAN, Philippines — KAMI Tissue, a consumer tissue brand under Quanta Paper Corporation known for its soft, quality paper products designed for everyday comfort, has been named the Official Brand Partner of the 34th Grand AdClash, the flagship advertising competition of the Polytechnic University of the Philippines (PUP) College of Communication.
The partnership was formalized through a Memorandum of Agreement (MOA) signing held at The Parc Foundation, marking the start of a collaboration that places student creativity at the center of real-world brand building.
Recognized as a rite of passage for fourth-year Advertising and Public Relations students, Grand AdClash challenges participants to develop strategic and creative campaigns for a live client. This year, KAMI Tissue takes on the role of brand partner, providing students with the opportunity to translate insights, storytelling, and innovation into impactful communication solutions.
Through the partnership, the brand aims to connect with younger audiences while empowering future industry professionals to shape meaningful brand conversations.
Four competing student teams — ANG P1NTIG, D3VIATE, S1DHAYA, and THE UN2LD — will take part in this year’s creative challenge, each presenting distinct campaign ideas that reflect evolving consumer behavior and the aspirations of modern Filipino households.
According to Steven Leung, Chief Executive Officer of Quanta Paper Corporation, the collaboration reflects the company’s commitment to nurturing young talent and investing in the future of the Philippine creative industry.
“We believe in the passion and potential of Filipino students. Through Grand AdClash, we hope to give them a platform to share fresh ideas and contribute to building stronger connections between brands and communities,” Leung said.
The MOA signing ceremony concluded with closing remarks by Jamille Vergel De Dios, Adviser of the 34th Grand AdClash. She expressed her heartfelt gratitude to everyone involved in making this possible, especially Kami and Quanta Paper, for trusting the students and supporting the event.
“Grand AdClash is more than a competition; it is a training ground for creativity, strategy, teamwork, and leadership,” said Vergel De Dios. “With partners like Quanta Paper and Kami, we continue to create meaningful experiences that prepare our students for the reality of the industry.”
She ended with a motivational message that defined the core mission and impact of Grand AdClash for the industry. “In the end, Grand AdClash is not just about winning competition, it is about becoming the kind of professionals that brands will trust, industries will need, and the future will demand.
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About the Grand AdClash Grand AdClash is the final evaluation competition for senior Advertising and Public Relations students of the Polytechnic University of the Philippines (PUP) College of Communication. It is a real-world training experience in the advertising industry that challenges students to develop integrated marketing communication (IMC) campaigns for major brand partners.