Lifestyle

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Nongshim Scales Up in the Philippines: Taps Aespa as Global Ambassadors and Names Gymboree as New Official Distributor

MANILA, Philippines — Nongshim, Korea’s leading noodle brand, is turning up the heat in the Philippines in a bold, high-energy move.

As it marks six decades of rich culinary heritage, the brand rolls out two major developments set to supercharge its local presence: the appointment of K-Pop powerhouse Aespa as global brand ambassadors and a strategic partnership with Gymboree Marketing International Inc. under the Benby Group, now the official distributor in the country.

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Food, Lifestyle
evelyn lao yap, president, and ceo of benby group of companies and antonio jo, executive vice president of international business, nongshim korea (1)

Toshiba Lifestyle Philippines’ “Details Matter” campaign wins big at the Marketing-Interactive PR Awards 2026 in Singapore

Toshiba Lifestyle Philippines, a global leader in home appliance innovation, bags a silver award for its widely successful “Details Matter” campaign at the Marketing-Interactive PR Awards 2026 in Singapore.

Toshiba Lifestyle Philippines’ “Details Matter” campaign wins big at the Marketing-Interactive PR Awards 2026 in Singapore Read More »

Lifestyle
1 toshiba wins at the pr awards 2026

The 18th Philippine Food Expo: Bringing The Filipino Flavors to the Global Stage

The 18th Philippine Food Expo (PFE), the country’s premier food and beverage trade show transformed the World Trade Center Metro Manila into a hub of Filipino flavors, innovation and business opportunities, welcoming an estimated total of over 26,000 visitors from April 17-19, 2026. 

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Food, Lifestyle
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Smart Backs Active Living as Filipinos Embrace Healthier Lifestyles

From early morning jogs to weekend fun runs, more Filipinos are embracing active lifestyles as health and wellness become a growing priority in everyday life. Running, in particular, has long been a go to physical activity in the country — accessible, inclusive, and deeply rooted in community culture — making it a natural choice for individuals seeking both physical and mental well being.

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Lifestyle
smart backs active living as filipinos embrace healthier lifestyles (4)
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