IKEA Philippines shows us just how easy Mom makes it look.
MANILA, Philippines – A mom’s job is never done. Every day, she wakes up and runs our world; cooking, cleaning, organizing, planning, and all without so much as a thank you. That is why IKEA Philippines set out to change that with Mama Manuals – a series of step-by-step guides designed specifically to help dads and kids take on mom’s daily household tasks and give her a well-deserved break. Mama Manuals were first published on Mother’s Day but are available throughout the year, paying tribute to all the extraordinary things moms do and how they make it look completely effortless.
Helping moms is now as simple as following an IKEA manual
Mama Manuals are essential instructions to help keep the home running smoothly when mom is not around. Written in clear, easy-to-follow steps, dads and kids are given a walkthrough of the chores and routines that moms handle day in and day out. Tasks that, as they quickly discover, are an absolute nightmare for anyone else — from how to defrost dinner and arrange your condiments drawer to storing plastic bags and perfectly fitting bedsheets and even keeping your floor spotless.
Mama Manuals are more than just a how-to guide. It is a wake-up call for the rest of the family to really appreciate what moms do to hold the home together, and it puts perspective just how much of it goes unnoticed — because if mom does it, there’s a manual for it.
Creating a better everyday life for the person who makes it possible for so many
Mama Manuals was born from a simple but powerful observation: the people who do the most are often celebrated the least. IKEA Philippines has always believed that the home is one of the most important places in the world, and behind every well-functioning one is the mom who has made it happen. Moreover, even after Mother’s Day has passed, helping mom shouldn’t be reserved for just one day.
“At IKEA, we believe in the beauty of everyday life at home,” said Cidge Laxamana, External Communications Manager, IKEA Philippines. “Moms are the architects of that everyday life, and this is our simple and meaningful way to finally say thank you. Mama Manuals opens our eyes to what moms do and celebrate them by paying it forward.”
Mama Manuals are available for free online via the official Facebook (@IKEAPhilippinesOfficial) and Instagram (@ikeaphilippines) of IKEA Philippines — so take that pause, look around, and truly appreciate everything that moms do. Grab one, three, or one of each, and give mom the well-deserved break she’s earned: fr the day, the month, or even the rest of the year.
About Ikano Retail
Ikano Retail is one of 12 IKEA franchisees. Through our omnichannel experience, we create a better everyday life in Singapore, Malaysia, Thailand, Mexico, and the Philippines, offering well-designed, functional home furnishing products at prices so low that as many people as possible are able to afford them. Our Ikano Centres, anchored by IKEA, are retail destinations at the heart of our communities. We also invest in real estate to develop places for people to live, work and play. We are the only franchisee owned by the family of Ingvar Kamprad, who founded IKEA in 1943. Learn more about our business at group.ikano.